Everything Else · The Lori Diaries
I used to think being good at digital marketing meant coming up with a nice idea, designing something that looked good, writing a caption, and making sure it went out on time. All important things, of course. But the longer I work in marketing, the more I realise that publishing the post is often the smallest visible part of the job. There is everything that happens before it, everything that happens after it, and a surprising amount of time spent trying to understand why something that made perfect sense in my head isn't working quite the way I imagined.
