Beyond the Post: What Working in Digital Marketing Has Taught Me

Everything Else · The Lori Diaries

I used to think being good at digital marketing meant coming up with a nice idea, designing something that looked good, writing a caption, and making sure it went out on time. All important things, of course. But the longer I work in marketing, the more I realise that publishing the post is often the smallest visible part of the job. There is everything that happens before it, everything that happens after it, and a surprising amount of time spent trying to understand why something that made perfect sense in my head isn't working quite the way I imagined.

11 Years of The Lori Diaries: Why Am I Still Blogging?

Everything Else · The Lori Diaries

When I first started The Lori Diaries, I had no idea how much it would come to mean to me, or that it would still be part of my life more than a decade later.

A Little Christmas, One Vlog at a Time: My Vlogmas 2020 Watchlist

Everything Else · The Lori Diaries

December has arrived, and my YouTube subscriptions have started looking suspiciously like a Christmas advent calendar. There are trees to decorate, presents to wrap, festive coffees to make, and an impressive number of people convincing me that I, too, need another candle. After the year we've had, I'm finding an unexpected amount of comfort in watching somebody else potter around their house and get excited about Christmas.

Soph x Revolution Extra Spice: The Palette That Earned Its Mess

Everything Else · The Lori Diaries

I went to Istanbul for a short trip in October and came home with a little something extra in my makeup bag: Soph x Revolution's Extra Spice palette. It wasn't a new release, but I'd wanted to try it for ages. Two months later, it's looking considerably less pristine than the day I bought it, which should tell you something about how much I've been using it.

The Purple Palette I Waited For: My ABH Norvina Review

Everything Else · The Lori Diaries

I saw the Anastasia Beverly Hills Norvina palette and immediately decided that, sooner or later, it was coming home with me. Perhaps it was the purple velvet packaging. Perhaps it was the promise of pinks, lilacs, and the sort of shimmers that make you open a palette just to look at them. Either way, my first ABH purchase had been mentally added to my makeup collection long before I actually bought it.